United Identities x Carhartt WIP Music In-store Event

February 26, 2018 back to overview

United Identities, the imprint of Dutch music selector / radio dj Carista (Red Light Radio Amsterdam / NTS Radio London) and authentic workwear clothing brand Carhartt WIP are collaborating for four music events at the Carhartt WIP Flagship stores in The Netherlands.

United Identities facilitates all of Carista’s creative outputs towards unity in the music industry and in society. Together with photographer Dustin Thierry, creative director Matthijs Loriaux and Carista as the initiator of this collaboration the aim of the trio is to give a different approach to the promotion, artwork and photography of the music in-stores by being inspired by Detroit – the city of hard labor, Electronic Music, and Carhartt’s home.

For every in-store event Carista invites four brilliant music artists. Friday March 2nd marks the day that United Identities will kick-off the first edition and with AliA (BE), Beraber (NL), Sekan (NL) and EYCEE (NL) on the line-up things only will get heated up at Carhartt WIP Flagshipstore, Utrechtsestraat 99 in Amsterdam! To top it all off it’s free entrance for all with free booze for the free fall…

Friday March 2nd 2018 / 6pm – 10pm
Where: Carhartt WIP Flagshipstore, Utrechtsestraat 99 in Amsterdam
Drinks by Warsteiner
Photography: Dustin Thierry
Creative Direction: Matthijs Loriaux
Co-Production: Bureau Punt